Alkoholindustriens disciplinering af nydelse. Forebyggelseskampagner til unge i Danmark

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › fagfællebedømt

Standard

Alkoholindustriens disciplinering af nydelse. Forebyggelseskampagner til unge i Danmark. / Demant, Jakob; Houborg, Esben.

I: Nordisk Alkohol- och Narkotikatidskrift, Bind 28, Nr. 4, 2011, s. 339-355.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › fagfællebedømt

Harvard

Demant, J & Houborg, E 2011, 'Alkoholindustriens disciplinering af nydelse. Forebyggelseskampagner til unge i Danmark', Nordisk Alkohol- och Narkotikatidskrift, bind 28, nr. 4, s. 339-355. https://doi.org/10.2478/v10199-011-0029-9

APA

Demant, J., & Houborg, E. (2011). Alkoholindustriens disciplinering af nydelse. Forebyggelseskampagner til unge i Danmark. Nordisk Alkohol- och Narkotikatidskrift, 28(4), 339-355. https://doi.org/10.2478/v10199-011-0029-9

Vancouver

Demant J, Houborg E. Alkoholindustriens disciplinering af nydelse. Forebyggelseskampagner til unge i Danmark. Nordisk Alkohol- och Narkotikatidskrift. 2011;28(4):339-355. https://doi.org/10.2478/v10199-011-0029-9

Author

Demant, Jakob ; Houborg, Esben. / Alkoholindustriens disciplinering af nydelse. Forebyggelseskampagner til unge i Danmark. I: Nordisk Alkohol- och Narkotikatidskrift. 2011 ; Bind 28, Nr. 4. s. 339-355.

Bibtex

@article{71bb74e0b6394d8e9de349310117661a,
title = "Alkoholindustriens disciplinering af nydelse. Forebyggelseskampagner til unge i Danmark",
abstract = "Aims – To analyze how two youth alcohol prevention campaigns funded by the Danish alcohol industry articulate the relationship between alcohol, intoxication and pleasure. Design – The two campaigns are first analyzed by applying an analytical model developed by Karlsson and Bergmark (2009) to analyzedrug prevention campaigns in Sweden. After this a more detailed analysis of how the two campaigns articulate pleasure is done. Results – Both campaigns recognize recreational motives for consuming alcohol. In both campaigns pleasure is central to the regulation of alcohol consumption among youngpeople. Both campaigns aim to associate alcohol consumption with a disciplined pleasure that does not involve intoxication. In this way alcohol policy becomes a politics of pleasure. Conclusion – Alcohol prevention that aims to moderate alcohol consumption among young people by associating alcohol consumption with disciplined pleasure can be seen as a corporate social responsibility strategy by the alcohol industry. These strategies become relevant to include in order to understand prevention efforts within the national state.",
author = "Jakob Demant and Esben Houborg",
year = "2011",
doi = "10.2478/v10199-011-0029-9",
language = "Dansk",
volume = "28",
pages = "339--355",
journal = "NAD Nordic Studies on Alcohol and Drugs",
issn = "0358-7024",
publisher = "Sage Journals",
number = "4",

}

RIS

TY - JOUR

T1 - Alkoholindustriens disciplinering af nydelse. Forebyggelseskampagner til unge i Danmark

AU - Demant, Jakob

AU - Houborg, Esben

PY - 2011

Y1 - 2011

N2 - Aims – To analyze how two youth alcohol prevention campaigns funded by the Danish alcohol industry articulate the relationship between alcohol, intoxication and pleasure. Design – The two campaigns are first analyzed by applying an analytical model developed by Karlsson and Bergmark (2009) to analyzedrug prevention campaigns in Sweden. After this a more detailed analysis of how the two campaigns articulate pleasure is done. Results – Both campaigns recognize recreational motives for consuming alcohol. In both campaigns pleasure is central to the regulation of alcohol consumption among youngpeople. Both campaigns aim to associate alcohol consumption with a disciplined pleasure that does not involve intoxication. In this way alcohol policy becomes a politics of pleasure. Conclusion – Alcohol prevention that aims to moderate alcohol consumption among young people by associating alcohol consumption with disciplined pleasure can be seen as a corporate social responsibility strategy by the alcohol industry. These strategies become relevant to include in order to understand prevention efforts within the national state.

AB - Aims – To analyze how two youth alcohol prevention campaigns funded by the Danish alcohol industry articulate the relationship between alcohol, intoxication and pleasure. Design – The two campaigns are first analyzed by applying an analytical model developed by Karlsson and Bergmark (2009) to analyzedrug prevention campaigns in Sweden. After this a more detailed analysis of how the two campaigns articulate pleasure is done. Results – Both campaigns recognize recreational motives for consuming alcohol. In both campaigns pleasure is central to the regulation of alcohol consumption among youngpeople. Both campaigns aim to associate alcohol consumption with a disciplined pleasure that does not involve intoxication. In this way alcohol policy becomes a politics of pleasure. Conclusion – Alcohol prevention that aims to moderate alcohol consumption among young people by associating alcohol consumption with disciplined pleasure can be seen as a corporate social responsibility strategy by the alcohol industry. These strategies become relevant to include in order to understand prevention efforts within the national state.

U2 - 10.2478/v10199-011-0029-9

DO - 10.2478/v10199-011-0029-9

M3 - Tidsskriftartikel

VL - 28

SP - 339

EP - 355

JO - NAD Nordic Studies on Alcohol and Drugs

JF - NAD Nordic Studies on Alcohol and Drugs

SN - 0358-7024

IS - 4

ER -

ID: 104815740