This paper expands the frontier of PSM in relation to attraction/attrition, by integrating insights from PSM, SOC, SOC-R and EM. It identifies an extreme case, which offers a basis for qualitative, conceptual generalization. The paper generates three findings. Firstly, that PSM, SOC, SOC-R and EM co-exist and overlap. Second, that while personal needs as well as responsibility are important to attraction, if needs are not met attrition is difficult. However, also other-regarding forms of motivation can lead to derecruitment. Thirdly, it informs practitioners on the need to foster communities at work places where burn-out and de-recruitement is out-spoken.